● The information provided as an internal initiative for publication to the public, conveyed through institution, organization, or individual portals, including utilizing social media channels (Facebook, Instagram, etc.). Of course, here positive content needs to be prepared massively that contributes to a positive reputation, consistently and always updated.
● The opinions shared by other users on the internet about the institution, organization, or even individual, such as reviews left by customers on platforms like Google Business, comments left on social media pages like Facebook or Instagram, or articles written by journalists published in the media.
MediaHub Content Aggregator Platform, a Breakthrough.
In the digital era, almost anyone can act as a news writer and share it with everyone through the internet. Technological advances and social media platforms have made news production and distribution increasingly easy, fast, and cheap. The general public can produce news by using smartphones to record videos or photos of events they encounter. Bloggers will share news, opinions, or personal views with a focus on certain topics, journalists will share an event and write articles, and influencers who have a large following on social media will share their news that can influence the views and behavior of their followers. But of course, the news they produce is not only limited to information, but there is certainly a message or purpose to be conveyed to the public.
MediaHUB Content Aggregator Platform Fetures.
MediaHUB Content Aggregator platform is equipped with four main features, namely collection, curation, distribution, and analytics:
● Collection Feature: This feature allows MediaHUB to gather internal content from several previously separate departments and store it in one place, making it easy to access and manage. In the collection feature, several things can be done, such as identifying content sources, monitoring content, selecting content, storing content, and monitoring content.
● Curation Feature: This feature involves the process of organizing and sorting content to produce a better and more relevant collection of content for the intended users. In the curation feature, several things can be done, such as filtering content, eliminating duplicates, organizing content, and adding comments or analysis.
● Distribution Feature: This feature allows the manager and registered users to distribute the curated content to various platforms such as websites, social media, and other online publications. In this way, it can increase the reach of the content and reach a wider audience. In the distribution feature, several things can be done, such as direct publication to the website, distribution to social media, email delivery, and distribution management.
● Analytics Feature: MediaHUB is also equipped with an analytics feature that helps monitor content performance. This information can help understand user behavior and improve future content strategies. In the analytics feature, several things can be done, such as analyzing contributor characteristics, user characteristics, content performance, and issue relations with content production.